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Getting Started: Building Your AR Connect Content

To drive meaningful analyst engagement, it’s important to start with a strong content foundation. Use the checklist below to build a scalable, high-impact content hub.

Build out the Essential Posts:

  • Company Overview

    • Short company description

    • 1-page overview of your strategy and/or mission

  • Executive & AR Team Information

    • Bios of executive team and key stakeholders

    • AR team overview

    • Optional: Short intro videos

  • Press & Announcements

    • Press releases

    • Key company announcements

  • Customer Validation

    • 3–5 of your strongest public customer stories

  • Sample RFI

    • A previously submitted RFI (anonymized if needed)

  • General Briefing Materials

    • Overview briefing deck or video

    • Post-event recordings (webinars, analyst days, etc.)

For your priority analysts and firms, provide more tailored and strategic materials.

Include:

  • Firm-specific briefing decks and/or recordings

  • Embargoed documents (pre-event or pre-announcement)

  • Technical documentation and product deep dives

Start simple. Upload your foundational content first, then layer in targeted materials for key analysts over time.

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